March 2022 A joint fundraising event in aid of:!Royal Academy of Culinary Arts | Young Chef Young Waiter | The Wine Guild of the United Kingdom, sponsored by Champagne Laurent-Perrier! The first ever International Restaurateurs’ Dinner (IRD), will take place on Monday 25 April 2022, at Rosewood London, with a sensational menu created by some of the UK’s Read more…
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F.I.C.B. NEWSLETTER
Fédération Internationale des Confréries Bachiques International Federation of Wine Brotherhoods www.winebrotherhoods.org contact :info@winebrotherhoods.org N°14 FEBRUARY 2022 (most of the issues addressed in this Newsletter are expanded on our web site) Message from the president The pandemic seems to be subsiding and we can start planning for the future again. Our Read more…
Académie du Vin Library – Wine Guild Members’ Offer
I am pleased to advise that we have negotiated an interesting wine book purchase discount for Wine Guild Members. The Académie du Vin Library www.academieduvinlibrary.com is a new imprint founded by Steven Spurrier and friends, dedicated to publishing the finest wine writing of the past, the present and the future. Their list is small and will never Read more…
Terrasses du Larzac: Hidden Value
The Circle of Wine Writers had a webinar with an official of the Terrasses du Larzac wine region with which I was involved. This area is an AOC within the Côteaux du Languedoc, with some of its highest vineyards, which are situated on the slopes of the Cévannes. A week or so after the webinar, Read more…
Wine Guild Education on UK Wine Show Podcast
Wine Guild Director Tim Short was interviewed on the UK Wine Show Podcast: https://www.thirtyfifty.co.uk/uk-wine-show-detail.asp?id=645 He discusses Wine Guild Education’s new apprenticeship and other educational offerings. Employers can access free training worth several thousand pounds at no cost to themselves, upskill staff and improve revenue generation. The initiatives can be a real lifeline in the pandemic Read more…
Something a little different?
CHAMPAGNE CONSTANTINE ‘Solarris’ Just occasionally the search for something a little different throws up a gem. We all know that non-vintage champagne relies on blending in reserve wines from earlier vintages to achieve a house style, but when I read about one which uses a solera system I had to try it (It may not Read more…
Meet the Maker – Dr Katharina Prüm
Katharina Prüm, joined for several minutes at the beginning by her three-year-old daughter, was our guest at this tasting event. The event and the wines were arranged by Kathleen Burk, Director of the Wine Guild, who also chaired the discussion. Katharina is the main winemaker at her family’s legendary estate, Joh.Jos.Prüm; centred in the village Read more…
An Analysis of Wine Marketing
Introduction This article outlines the analysis of wine marketing. The approach uses the “5Ps” model often discussed in marketing. I will use as an example product Casillero del Diablo Cabernet Sauvignon. This is from the Central Valley, Chile 2018. Concha Y Toro is the producer. https://www.casillerodeldiablo.com/wine/cabernet-sauvignon/ Product This is a value wine which aims at Read more…
Meet the Maker: Willi Bründlmayer
I spoke to Willi Bründlmayer, who is the owner and one of the winemakers at Weingut Willi Bründlmayer. I was also joined by Andreas Wickoff MW, General Manager and a very experienced sommelier. The event and the wines were arranged by myself — Kathleen Burk, Director of The Wine Guild. As one of the top Read more…
Ladder Branding in the Wine Industry
Ladder Branding: Yalumba and Viognier Ladder branding is central to appropriate wine marketing. Yalumba’s wine marketing of Viognier is a good illustration of successful ladder branding. I will explore that in this article. Yalumba is a successful winery which has occupied the Australian Viognier space. They have done this in a convincing fashion since around Read more…
