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Wine Guild Education on UK Wine Show Podcast

Wine Guild Director Tim Short was interviewed on the UK Wine Show Podcast: https://www.thirtyfifty.co.uk/uk-wine-show-detail.asp?id=645 He discusses Wine Guild Education’s new apprenticeship and other educational offerings. Employers can access free training worth several thousand pounds at no cost to themselves, upskill staff and improve revenue generation. The initiatives can be a real lifeline in the pandemic Read more…

Something a little different?

CHAMPAGNE CONSTANTINE ‘Solarris’ Just occasionally the search for something a little different throws up a gem. We all know that non-vintage champagne relies on blending in reserve wines from earlier vintages to achieve a house style, but when I read about one which uses a solera system I had to try it (It may not Read more…

Meet the Maker – Dr Katharina Prüm

Katharina Prüm, joined for several minutes at the beginning by her three-year-old daughter, was our guest at this tasting event. The event and the wines were arranged by Kathleen Burk, Director of the Wine Guild, who also chaired the discussion. Katharina is the main winemaker at her family’s legendary estate, Joh.Jos.Prüm; centred in the village Read more…

An Analysis of Wine Marketing

Introduction This article outlines the analysis of wine marketing. The approach uses the “5Ps” model often discussed in marketing. I will use as an example product Casillero del Diablo Cabernet Sauvignon. This is from the Central Valley, Chile 2018. Concha Y Toro is the producer. https://www.casillerodeldiablo.com/wine/cabernet-sauvignon/ Product This is a value wine which aims at Read more…

Ladder Branding in the Wine Industry

Ladder Branding: Yalumba and Viognier Ladder branding is central to appropriate wine marketing. Yalumba’s wine marketing of Viognier is a good illustration of successful ladder branding.  I will explore that in this article. Yalumba is a successful winery which has occupied the Australian Viognier space. They have done this in a convincing fashion since around Read more…