Category: WGEd

CHAMPAGNE CONSTANTINE ‘Solarris’ Just occasionally the search for something a little different throws up a gem. We all know that non-vintage champagne relies on blending in reserve wines from earlier vintages to achieve a house style, but when I read about one which uses a solera system I had to try it (It may not Read more…

Katharina Prüm, joined for several minutes at the beginning by her three-year-old daughter, was our guest at this tasting event. The event and the wines were arranged by Kathleen Burk, Director of the Wine Guild, who also chaired the discussion. Katharina is the main winemaker at her family’s legendary estate, Joh.Jos.Prüm; centred in the village Read more…

Introduction This article outlines the analysis of wine marketing. The approach uses the “5Ps” model often discussed in marketing. I will use as an example product Casillero del Diablo Cabernet Sauvignon. This is from the Central Valley, Chile 2018. Concha Y Toro is the producer. https://www.casillerodeldiablo.com/wine/cabernet-sauvignon/ Product This is a value wine which aims at Read more…

I spoke to Willi Bründlmayer, who is the owner and one of the winemakers at Weingut Willi Bründlmayer. I was also joined by Andreas Wickoff MW, General Manager and a very experienced sommelier. The event and the wines were arranged by myself — Kathleen Burk, Director of The Wine Guild. As one of the top Read more…

Ladder Branding: Yalumba and Viognier Ladder branding is central to appropriate wine marketing. Yalumba’s wine marketing of Viognier is a good illustration of successful ladder branding.  I will explore that in this article. Yalumba is a successful winery which has occupied the Australian Viognier space. They have done this in a convincing fashion since around Read more…